Alicia's Food For Thought

UNICEF’s Tap Project
October 15, 2009, 4:50 PM
Filed under: Media Bites

Hi readers,

Usually I talk about food in this blog, but another integral part of our diet/nutrition also come from H2O.

In my Advertising Campaigns class we were looking up Case Studies on how advertising is not just advertisers telling to consume more “stuff” but how advertising is a tool to aid a movement.

Check out these awesome videos about UNICEF’s Tap Project that not only creates awareness about a worthy cause, but also shows the craftmanship of Droga5 (an advertising agency).

Please visit their website to learn more about the Tap Project .

When I see something like this, it reminds me why I’m studying advertising and how my love for food, people, and technology does not have to be mutually exclusive.

Hope you enjoyed this short (what a change!) entry!

Alicia Kim
Food For Thought Resident Assistant

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